So, NOW on 11/16/11 the fundamental analysis of the macro-economic forces of the "Kondratieff" Long-Wave that are now sweeping over the world's landscape and that have conditioned and molded Polestar Communication’s prophecies of continually eroding aggregate purchasing power and less and less income for discretionary spending and ever constricting money flows for non-discretionary spending and a resultant and massive negative shift of the American consumer’s psychology are becoming evident and should actually no longer be in doubt.
Namely, from the following poll and article:
#1 we know that the average American now knows that they will be forced to work until they drop dead,
#2 we know that the younger generations of Americans now are most painfully aware that they will have far fewer job opportunities, simply because Gramps and Granny must work until they die,
#3 therefore, ALL generations of Americans are going to come under severe psychological stresses of “Cognitive Dissonance” as the concept of the “American Dream” becomes the reality of the “New American Nightmare.”
This will lead to massive negative shifts in mass consumer psychology and behavior!
Is your company ready for the changes that are very clearly now ahead of us?
“80 is the new 65 when it comes to retirement, survey says
CHICAGO (Reuters) 11/16/11 by Karin Matz - When it comes to retirement, many middle class Americans said 80 is the new 65 and plan to delay retirement because of worries over money, according to a new survey.. . .
Three-fourths of those surveyed said they expect to work in their retirement years. One quarter said they will "need to work until at least age 80" to live comfortably in retirement.. .
"That raises a lot of social and economic implications. Will they have the physical ability to work, the mental capacity? What does that mean for the younger work force in terms of coming through and looking to get ahead?"
. . .In terms of saving for retirement, 53 percent of those surveyed said they need to significantly cut back on spending now to save for retirement.
"People are overwhelmed. They're not saving enough," Ready said.
. . . "For several years now, we've seen that Americans are undersaving for retirement and a majority do not trust the stock market as a place to invest for retirement," Ready said.. . “
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